There are plenty of tried-and-true strategies for software companies seeking to scale their businesses. But what if a company wants to grow in a more non-traditional way?
That’s been the path forged by Atlassian, the maker of ubiquitous software tools like Jira, Confluence and Bitbucket. The company—which was founded in Australia and went public three years ago—has honed a high-velocity, low-friction sales model that eschews traditional salespeople. It’s also built a strong, unique company culture and has recently added to its product line through targeted acquisitions.
In this video, filmed at Battery Ventures’ 2018 Leadership Summit, Atlassian President Jay Simons talks about sales, product and culture with Battery General Partner Roger Lee.