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Battery Ventures e-Commerce Survey

Social Commerce: Buying Behavior and Influence Online

Released October 2012

Today’s ecommerce businesses are applying technology like never before, taking advantage of best practices to deliver new and differentiated services online. We’ve seen business models in e-commerce progress rapidly from flash sales, through daily deals, to subscription models, to… well, what new new thing is around the corner? In order to better understand evolving trends in online commerce, we commissioned a detailed survey to get a pulse on what/when/how people are buying and selling, what is influencing their online purchasing behavior, and how social is changing the face of e-commerce.

Take a read through the results below. We hope you gain useful insight and ideas about how to evolve your business to tap into the latest trends in online behavior.

About the Survey:

The Battery Ventures Social Commerce Survey was conducted by Kelton between April 17th and April 24th, 2012 using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.