Talent management and acquisition have long been a focus at Battery. This discipline is led by Battery Partner Cornel Faucher. Cornel is a resource for startups needing to create and develop a high-performance organization, as well as for late-stage companies looking for specific executive talent. Over the years Cornel has built executive teams at companies such as Bazaarvoice and Brightree. He has recruited key executives to companies such as ITA Software, Zayo, Angie’s List, HighJump Software, VSS Monitoring, Sprinklr and Wayfair. Battery’s HR services include:
- Directly leading executive searches for portfolio companies;
- Managing a preferred group of retained and contingent search firms to support portfolio companies;
- Offering advice on portfolio team building;
- Assisting with developing compensation plans.
Battery assists its portfolio companies with a range of public-relations and communications issues. Battery’s communications team—led by Vice President Rebecca Buckman and Marketing Manager Alicia Halatsis—is a resource for early-stage companies just starting to tell their stories, as well as more-mature firms that may want to re-position their brands in advance of a liquidity event or restructuring, or get help during a crisis. Battery also employs an outside PR firm to assist with some portfolio-company announcements and offer ongoing, strategic guidance. Specific services include:
- Tactical help with news announcements, such as a fundraising or a product launch;
- Assistance hiring an outside PR firm or internal PR/marketing staff;
- Serving as a liaison with industry and financial conference organizers;
- Crisis communications;
- Corporate messaging and positioning, and help with PR strategy;
- Assistance with strategy on content marketing and executive bylines.
Marketing is a potential strategic advantage and a major investment area for many of Battery’s portfolio companies. Jonathan Sills, an executive-in-residence at Battery, can serve as a marketing thought partner for our entrepreneurs and offer hands-on support. Jonathan brings more than 15 years of marketing experience in high-growth environments to this role, and has supported a number of Battery’s fastest-growing consumer- and enterprise-portfolio companies. He has experience and interest in marketplaces, fin-tech, emerging media, and geographically-bounded demand generation challenges. Specific areas where Jonathan can assist include:
- Designing, reviewing or optimizing marketing plans, spanning strategy, creative, media and analytics;
- Developing strategies that combine digital with traditional media to achieve superior customer acquisition results;
- Identifying arbitrage opportunities through underutilized channels or customer segmentations;
- Increasing yield on marketing investments through content development, site optimization, cost savings, or product strategies;
- Helping companies diversify away from an overly concentrated demand generation portfolio.
Many Battery portfolio companies provide services via a “software as a service”, or SaaS, platform. As they grow, many face a transition from using a monolithic, centralized application stack to adopting a scalable, distributed micro-service platform using the latest cloud, continuous delivery and DevOps technologies. Battery can help guide companies through these transitions with assistance from Adrian Cockcroft, the firm’s technology fellow. Adrian was previously the “cloud architect” at Netflix and a distinguished engineer at eBay and Sun Microsystems. He has been recognized as a top global authority on scalability, performance monitoring, cloud computing and micro-service architectures. Adrian can help companies in several areas, including:
- Migrating to cloud-native architecture and optimizing for agility and cost;
- Speeding up product development with DevOps for continuous delivery;
- Improving scalability and availability.
At Battery, business development is built into our DNA. We don’t segregate this function to a certain segment of our staff. Everyone at the firm—from general partners to other investment-team members to operations professionals—works tirelessly to connect our portfolio executives with partners and potential new customers. We strive to maintain a set of high-level, leverage-able relationships with CIOs, CTOs, CMOs and other buyers of technology around the globe—as well as with top executives at larger corporations. We also hold small and large events, ranging from intimate dinners to larger summits, year-round, to facilitate customer and partner introductions. Some of our recent and upcoming events include:
- Battery Sales Summit, May 5, San Francisco;
- RSA Cocktail Reception and Press Panel, April 20 and 22, San Francisco;
- Private-Equity Dinner, Feb. 12, Boston;
- Women’s Leadership Dinner, Jan. 27 , San Francisco;
- How to Get Your Share of Tech Press breakfast, Oct. 29, Herzliya, Israel;
- AWS Re-Invent Cloud/Thought Leader Dinner, Nov. 14, Las Vegas;
- Silicon Valley SDN Meetup, Nov. 13, Palo Alto.