VSS Monitoring: Helping Unlock the Potential of a Bootstrapped Company
Sector: Infrastructure Stage: Growth Location: Burlingame, CA
Situation
Battery discovered an under-the-radar company in the network monitoring space, VSS Monitoring, with incredible technology and impressive, consistent growth
It was a Founder-owned business that had never raised institutional capital, and while it was anxious to fund an increase in direct sales efforts, the Founder had also bootstrapped the business to-date and it was growing quickly and profitably
Battery was impressed on many dimensions, and believed that a few macro trends would continue to drive growth – the explosion in monitoring tools and network traffic, the growing size of networks themselves, the deployment of new IP-based technologies (e.g, VoIP, streaming video, mobile internet), and virtualization
The Battery Difference
The team showed the Founder CEO the impact that an informed, hard-working and well-connected investor could make
Recruiting partner worked with the Founder CEO to recruit two key sales executives and a CFO, saving the company hours of time and significant outside recruiting agency fees
Battery supplied customer introductions, strategic advice, and introductions to potential acquirers
On the path to acquisition, Battery helped the Founder CEO navigate a strategic sale and optimize for a premium exit
Results
Carved out a unique position as the de facto leader in intelligent network monitoring, a strategic piece of real estate in the network stack