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Groupon

Groupon
Groupon: Fueling an eCommerce Pioneer

Groupon Sector: eCommerce & Retail
Stage: Growth
Location: Chicago, IL

Situation

  • The Battery team identified “group buying” early on as one of the biggest potential winners in the new models of eCommerce
  • Evaluated a set of emerging firms, and pinpointed Groupon as having the highest potential; Battery engaged with the team more than 1 year before investing
  • Invested in a $135M financing round in early 2010 to build out the engineering and sales teams, and expand footprint into new geographies; continued to back the company as part of $1B round in 2011, raised to facilitate further expansion, including acquisitions

The Battery Difference

  • Supported and steered team through massive and rapid growth worldwide
  • Identified and assisted with acquisitions
  • Recruited additional management to support founders and drive company growth

Results

  • Groupon grew to be recognized as the market-changing and market-dominating pioneer
  • Viewed as one of the world’s “fastest growing companies”
  • IPO in November 2011