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ExactTarget


ExactTarget: Fueling Expansion During the March Towards an IPO
Sector: Software & Services
Stage: Growth
Location: Indianapolis, IN
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Situation

  • ExactTarget was a fast-growing, market-leading company with excellent fundamentals, predictable and visible revenue streams, and a stellar management team.
  • Although they were on file for an IPO, the management team instead turned to private investors to help accelerate growth.
  • The team was looking for capital to increase sales and marketing, potential acquisitions and international expansion, and demanded a partner who knew the markets and business model and had experience with strategic acquisitions.

The Battery Difference

  • Instrumental in recruiting key members of the senior management team, including the CFO, EVP Global Sales and SVP Corporate Development.
  • Provided strategic advice to execute four acquisitions across three continents.
  • Supplied insight and guidance as ExactTarget steadily expanded its product and market footprint to become the recognized leader in cross-channel interactive marketing.

Results

  • With more than 44 quarters of consecutive revenue growth, 4700 direct customers and a worldwide team of more than 1100, ExactTarget executed one of the largest SaaS IPOs in history
  • NYSE:  ET ~ March 2012
  • Acquired by Salesforce.com for ~2.5B (July 2013)