ExactTarget was a fast-growing, market-leading company with excellent fundamentals, predictable and visible revenue streams, and a stellar management team.
Although they were on file for an IPO, the management team instead turned to private investors to help accelerate growth.
The team was looking for capital to increase sales and marketing, potential acquisitions and international expansion, and demanded a partner who knew the markets and business model and had experience with strategic acquisitions.
The Battery Difference
Instrumental in recruiting key members of the senior management team, including the CFO, EVP Global Sales and SVP Corporate Development.
Provided strategic advice to execute four acquisitions across three continents.
Supplied insight and guidance as ExactTarget steadily expanded its product and market footprint to become the recognized leader in cross-channel interactive marketing.
With more than 44 quarters of consecutive revenue growth, 4700 direct customers and a worldwide team of more than 1100, ExactTarget executed one of the largest SaaS IPOs in history