Found an incredible team building a unique product: SaaS technology to turn the explosion of user generated content and online ‘word of mouth’ activity into real revenue for companies.
Founders were seasoned entrepreneurs from Coremetrics, one of the pioneers in web analytics, and had a wealth of expertise in retail, analytics, word of mouth, and eCommerce.
Bazaarvoice was fast growing, and had many suitors wanting to invest. They were looking for a cash infusion and a knowledgeable partner who could help ramp up sales faster and scale delivery.
The Battery Difference
Won over the Bazaarvoice team based on connections, expertise, relevant SaaS experience (including Omniture), and a shared strategic vision for the business.
Partnered with the CEO to expand the management team; Battery’s recruiting partner helped fill key leadership positions, including: Chief Product Officer, CFO, CMO, VP Client Services, Chief People Officer, VP Marketing Communications and an Independent board member/Audit Chair. These direct searches saved untold months and significant of dollars in outside firm recruiting fees.
Battery brought in an additional high-impact Board Member: former Battery Founder/CEO – Dev Ittycheria from BladeLogic (NASDAQ: BLOG, acquired by BMC)
As active and engaged board members, provided strategic advice and key introductions to support market expansion outside of retail
Scaled quickly to the leading platform in social commerce, serving 8 of the 10 most valuable US retail brands, 24 of the top 100 of the Fortune 500, and serving over 300 billion total impressions since inception.