Spotlight

Situation

• Found an incredible team building a unique product: SaaS technology to turn the explosion of user generated content and online ‘word of mouth’ activity into real revenue for companies.
• Founders were seasoned entrepreneurs from Coremetrics, one of the pioneers in web analytics, and had a wealth of expertise in retail, analytics, word of mouth, and eCommerce.
• Bazaarvoice was fast growing, and had many suitors wanting to invest. They were looking for a cash infusion and a knowledgeable partner who could help ramp up sales faster and scale delivery.

The Battery Difference

• Won over the Bazaarvoice team based on connections, expertise, relevant SaaS experience (including Omniture), and a shared strategic vision for the business.
• Partnered with the CEO to expand the management team; Battery’s recruiting partner helped fill key leadership positions, including: Chief Product Officer, CFO, CMO, VP Client Services, Chief People Officer, VP Marketing Communications and an Independent board member/Audit Chair. These direct searches saved untold months and significant of dollars in outside firm recruiting fees.
• Battery brought in an additional high-impact Board Member: former Battery Founder/CEO – Dev Ittycheria from BladeLogic (NASDAQ: BLOG, acquired by BMC)
• As active and engaged board members, provided strategic advice and key introductions to support market expansion outside of retail

Results

• Scaled quickly to the leading platform in social commerce, serving 8 of the 10 most valuable US retail brands, 24 of the top 100 of the Fortune 500, and serving over 300 billion total impressions since inception.
• NASDAQ: BV ~ February 2012