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Anobit


Anobit: From Innovative Flash Startup to Apple Acquisition
Sector: Infrastructure
Stage: Early
Location: Herzelia, Israel
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Situation

  • Based on years of successful semiconductor investing, the Battery team honed in on a big opportunity in Flash memory, a large and growing market where breakthrough technical advances are rare
  • Identified  and invested in a team of world-class technologists and Texas Instruments fellows, known to be one of the best semiconductor teams in Israel
  • The founders had all previously built and sold successful companies, and had bootstrapped Anobit to get it off the ground

The Battery Difference

  • Worked side-by-side with the founders to diligence and build the most compelling go-to-market strategy
  • Helped identify areas within the business that needed experienced management in order to drive company growth
  • Steered team through exit strategy and worked in the trenches with them on negotiations during the eventual acquisition

Results

  • —Anobit secured the dominant position in the market for advanced flash memory controllers, with patented technology that allowed memory manufacturers and systems vendors to increase memory density, performance and endurance at significantly lower costs
  • Acquired by Apple, the consumer giant’s first acquisition outside the U.S.