Anobit: From Innovative Flash Startup to Apple Acquisition
Sector:
Infrastructure Stage:
Early Location: Herzelia, Israel View company profile
Situation
Based on years of successful semiconductor investing, the Battery team honed in on a big opportunity in Flash memory, a large and growing market where breakthrough technical advances are rare
Identified and invested in a team of world-class technologists and Texas Instruments fellows, known to be one of the best semiconductor teams in Israel
The founders had all previously built and sold successful companies, and had bootstrapped Anobit to get it off the ground
The Battery Difference
Worked side-by-side with the founders to diligence and build the most compelling go-to-market strategy
Helped identify areas within the business that needed experienced management in order to drive company growth
Steered team through exit strategy and worked in the trenches with them on negotiations during the eventual acquisition
Results
Anobit secured the dominant position in the market for advanced flash memory controllers, with patented technology that allowed memory manufacturers and systems vendors to increase memory density, performance and endurance at significantly lower costs
Acquired by Apple, the consumer giant’s first acquisition outside the U.S.