Spotlight

Situation

• Tracked a bootstrapped local “ratings & reviews” business, which had literally gone door-to-door to acquire subscribers, as it slowly but surely carved out a unique position nationwide in the large, highly fragmented and historically inefficient local services market
• Battery participated in a growth investment round at a critical point in the company’s history: the business model works, now how big and how fast can the company scale?

The Battery Difference

• Helped build out executive team, with a particular emphasis on online marketing talent
• Steered team through smart and steady growth nationwide, fending off competitors and copy-cats along the way
• Supported continued investment in marketing to drive growth, while guiding the team on reducing the cost of customer acquisition, while increasing retention rates and lifetime customer value

Results

• Scaled to be the dominant player, offering high quality content to more than 1M households in 170 markets and 550 service categories
• NASDAQ:  ANGI, November 2011