Tracked a bootstrapped local “ratings & reviews” business, which had literally gone door-to-door to acquire subscribers, as it slowly but surely carved out a unique position nationwide in the large, highly fragmented and historically inefficient local services market
Battery participated in a growth investment round at a critical point in the company’s history: the business model works, now how big and how fast can the company scale?
The Battery Difference
Helped build out executive team, with a particular emphasis on online marketing talent
Steered team through smart and steady growth nationwide, fending off competitors and copy-cats along the way
Supported continued investment in marketing to drive growth, while guiding the team on reducing the cost of customer acquisition, while increasing retention rates and lifetime customer value
Scaled to be the dominant player, offering high quality content to more than 1M households in 170 markets and 550 service categories