About Powered

Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Powered by Battery: Your Reading Guide

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Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

At Battery Ventures, a 32-year old investment firm that backs innovative technology leaders worldwide, we have lots of experience fueling growth. For us, that means growth across diverse business sectors, investment stages and geographies. With Powered, we’ve created a new content hub that addresses growth issues at both a high level and a more-tactical one, focusing on themes that are top-of-mind for entrepreneurs in the market today. Those themes may relate to sales, marketing, or finance; HR and company culture; disruptions in back-end, IT infrastructure; and even the mechanics of fundraising or filing for an IPO.

On Powered right now, we’re offering content that maps back to several of these issues. One must-read is Neeraj Agrawal’s inaugural “SaaS Adventure” post, in which he compares the job of a venture capitalist to an adventure travel guide and offers specific, helpful guidance to software-as-a-service entrepreneurs for navigating what he calls the seven, crucial steps for go-to-market success. Look for more blog posts and videos from Neeraj and the Battery team on this topic.

Jonathan Sills, Battery’s go-to marketing expert, offers his take on this year’s crop of Super Bowl ads, particularly the ones run by Internet companies. If you’re a tech-company marketer, you might glean some insights about whether spending on the Super Bowl is worth it–or at least, if it will drive Google searches for your company name. (Related to the Super Bowl: Battery’s Chelsea Stoner offers her own “#LikeAGirl” tweet.)

Finally, for those in the enterprise-software industry, there’s Battery General Partner Roger Lee’s predictions piece for trends to watch in 2015. Roger touches on important issues including “customer success”, cyber-security and frothy financial markets–and what that all means for today’s software CEOs. If you want to geek out even more, read Adrian Cockcroft’s 2015 enterprise-predictions post. This one discusses Amazon Web Services, software “containers” and even the end of enterprise computing as we know it.

And, we’ve got video! Earlier this year we launched our new video-interview series “Smart People on Ice” with Battery Partner Alex Benik. The series features Alex interviewing leading industry technologists and entrepreneurs about their own technology influences and offers musings about current enterprise-IT trends. Check out Alex’s latest interview with JR Rivers and Nolan Leake, the two founders of disruptive networking company Cumulus Networks.

The site is also sprinkled with tweets, quotes and other, shorter material meant to keep our community updated about what we’re doing at Battery. We’re excited to share our knowledge, and that of our portfolio companies, with you, and we hope you find the material on the site a powerful engine to fuel your company’s growth. We’ll be updating it regularly.

So thanks for visiting! And please come back any time you need some re-charging.

–Becky

Rebecca Buckman

Rebecca is Battery's vice president of communications and content.

Join the conversation

  • Adriana Dunn - 11 months ago

    Looks great! Congrats on the launch from the team here at StellaService.