About Powered

Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Powered by Battery: Your Reading Guide

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Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

http://www.battery.com/powered/wp-includes/js/tinymce/plugins/wordpress/img/trans.gifAt Battery Ventures, a 31-year old investment firm that backs innovative technology leaders worldwide, we have lots of experience fueling growth. For us, that means growth across diverse business sectors, investment stages and geographies. With Powered, we’ve created a new content hub that addresses growth issues at both a high level and a more-tactical one, focusing on themes that are top-of-mind for entrepreneurs in the market today. Those themes may relate to sales, marketing, or finance; HR and company culture; disruptions in back-end, IT infrastructure; and even the mechanics of fundraising or filing for an IPO.

On Powered right now, we’re offering content that maps back to several of these issues. In his predictions piece about enterprise-software trends for 2015, Battery General Partner Roger Lee touches on important issues including “customer success”, cyber-security and frothy financial markets–and what that all means for today’s software CEOs. Battery’s Jonathan Sills has a thoughtful piece about what new marketing trends CMOs may encounter this year. And anyone with an interest in big data–or shopping!–should read Battery General Partner Neeraj Agrawal’s take on the effect algorithms, “dynamic pricing” and “re-targeting” are having on online retail. The takeaway: The impact is game-changing for e-commerce companies and consumers.

One of the hottest news stories in the last month has been the devastating Sony computer hack. On Powered, we’ve got a couple of takes on the issue. One is a thoughtful piece by Gonen Fink, the CEO of cyber-security company LightCyber, explaining why the hack is really just a continuation of the types of corporate cyber-attacks we’ve seen in recent years. He argues for a different approach in managing these incidents–specifically, one that goes beyond just focusing on computer malware. In addition, Battery’s Roger Lee explains his recent investment in security company Veradocs, which has created a sort of “kill switch” to destroy sensitive data if it gets into the wrong hands.

And, we’ve got video! Earlier this year we launched our new video-interview series “Smart People on Ice” with Battery Partner Alex Benik. The series features Alex interviewing leading industry technologists and entrepreneurs about their own technology influences and offers musings about current enterprise-IT trends. Check out Alex’s latest interview with JR Rivers and Nolan Leake, the two founders of disruptive networking company Cumulus Networks. Rivers and Leake discuss their early days in the tech industry, and Benik recounts his first breakfast meeting with them–after which he conveniently forgot to pay the bill.

The site is also sprinkled with Tweets, quotes and other, shorter material meant to keep our community updated about what we’re doing at Battery. We’re excited to share our knowledge, and that of our portfolio companies, with you, and we hope you find the material on the site a powerful engine to fuel your company’s growth. We’ll be updating it regularly.

So thanks for visiting! And please come back any time you need some re-charging.

–Becky

Rebecca Buckman

Rebecca is Battery's vice president of communications and content.

Join the conversation

  • Adriana Dunn - 10 months ago

    Looks great! Congrats on the launch from the team here at StellaService.