About Powered

Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Powered by Battery: Your Reading Guide

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Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

http://www.battery.com/powered/wp-includes/js/tinymce/plugins/wordpress/img/trans.gifAt Battery Ventures, a 31-year old investment firm that backs innovative technology leaders worldwide, we have lots of experience fueling growth. For us, that means growth across diverse business sectors, investment stages and geographies. With Powered, we’ve created a new content hub that addresses growth issues at both a high level and a more-tactical one, focusing on themes that are top-of-mind for entrepreneurs in the market today. Those themes may relate to sales, marketing, or finance; HR and company culture; disruptions in back-end, IT infrastructure; and even the mechanics of fundraising or filing for an IPO.

On Powered right now, we’re offering content that maps back to several of these issues. Definitely study Gina O’Reilly’s piece about how her company, Nitro Software, re-invented its HR department–to focus on making Nitro a great place for employees to work, instead of just creating a lot of annoying bureaucracy. On the sales-and-marketing front, Bernie Reeder of software firm Yesware, has some news-you-can-use about sending emails to sales prospects. (Lesson: What worked for the Obama campaign won’t necessarily work for you.) Finally, if you’ve got broader questions about the future of marketing technology, check out Battery General Partner Neeraj Agrawal’s analysis of where valuable mar-tech companies are being created these days. (Hint: It’s not just in Silicon Valley.)

Finally, we’ve got video! Earlier this year we launched our new video-interview series “Smart People on Ice” with Battery Partner Alex Benik. The series features Alex interviewing leading industry technologists and entrepreneurs about their own technology influences and offers musings about current enterprise-IT trends. Check out Alex’s latest interview with Raj Patel, the head of cloud engineering at Pinterest.

The site is also sprinkled with Tweets, quotes and other, shorter material meant to keep our community updated about what we’re doing at Battery. We’re excited to share our knowledge, and that of our portfolio companies, with you, and we hope you find the material on the site a powerful engine to fuel your company’s growth. We’ll be updating it regularly.

So thanks for visiting! And please come back any time you need some re-charging.

–Becky

Rebecca Buckman

Rebecca is Battery's vice president of communications and content.

Join the conversation

  • Adriana Dunn - 7 months ago

    Looks great! Congrats on the launch from the team here at StellaService.