About Powered

Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Powered by Battery: Your Reading Guide

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Welcome to Powered by Battery, a new source of ideas, insights and introductions for entrepreneurs seeking to smartly grow their businesses.

http://www.battery.com/powered/wp-includes/js/tinymce/plugins/wordpress/img/trans.gifAt Battery Ventures, a 31-year old investment firm that backs innovative technology leaders worldwide, we have lots of experience fueling growth. For us, that means growth across diverse business sectors, investment stages and geographies. With Powered, we’ve created a new content hub that addresses growth issues at both a high level and a more-tactical one, focusing on themes that are top-of-mind for entrepreneurs in the market today. Those themes may relate to sales, marketing, or finance; HR and company culture; disruptions in back-end, IT infrastructure; and even the mechanics of fundraising or filing for an IPO.

On Powered right now, we’re offering content that maps back to several of these issues. Bernie Reeder, of sales and marketing software firm Yesware, has some news-you-can-use about sending emails to sales prospects. (Lesson: What worked for the Obama campaign won’t necessarily work for you.) And if you’re a marketing professional thinking about your company’s brand, definitely read Ragy Thomas’s analysis of how big companies need to get over their hesitance about social media. Companies are no longer in control of their brands, he concludes, thanks to social media, ubiquitous Internet access and ever-present smartphones. So executives must change how they pursue branding and the overall “customer experience.”

Battery’s own Neeraj Agrawal also has a fun read about how the New York and Boston technology communities should just learn to get along, despite all the media hubbub about competition between the two cities. And on the topic of VC fundraising, Coupa Software CEO Rob Bernshteyn offers a dramatic account of his company’s recent trip down Sand Hill Road. It culminated in a frenetic, final 72 hours of negotiations and, perhaps most important, $40 million in funds for Coupa.

We’ve also got shorter items on 1) our portfolio company Wayfair’s recent NYSE debut; 2) a recent Battery dinner for CMOs and other marketing professionals; and 3) a geeky “DataWeek” conference in San Francisco at which Battery General Partner Roger Lee offered insights about the evolution of big-data technology.

Finally, we’ve got video! Earlier this year we launched our new video-interview series “Smart People on Ice” with Battery Partner Alex Benik. The series features Alex interviewing¬†leading industry technologists and entrepreneurs about their own technology influences and offers musings about current enterprise-IT trends. Check out Alex’s latest interview with Andy Gross, the former chief architect at Basho who is now part of the core storage team at Twitter.

The site is also sprinkled with Tweets, quotes and other, shorter material meant to keep our community updated about what we’re doing at Battery. We’re excited to share our knowledge, and that of our portfolio companies, with you, and we hope you find the material on the site a powerful engine to fuel your company’s growth. We’ll be updating it regularly.

So thanks for visiting! And please come back any time you need some re-charging.

–Becky

Rebecca Buckman

Rebecca is Battery's vice president of communications and content.

Join the conversation

  • Adriana Dunn - 6 months ago

    Looks great! Congrats on the launch from the team here at StellaService.