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Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Hockey Stick

A collection of insights related to sales and marketing as entrepreneurs strive to post “hockey-stick” growth.

What 2015 Has In Store For Native Ads, TV And Email Marketing

Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology — whether that’s leveraging Facebook’s newest features, segmenting customers with even more…


Snapchat for the Enterprise

Two of the biggest trends in corporate IT today are BYOD—the “bring your own device” preference of employees who want to use their own phones…


Why Dell Couldn’t Ignore Glassdoor

Like many companies, Dell ignored Glassdoor at first. Wasn’t Glassdoor a social platform for people to just complain about their jobs? Isn’t it a small…

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More on MarTech: Why Do VCs Love #MarTech? It’s Simple –$22B of Global Value Creation and Counting

Last week, Scott Brinker (@chiefmartech), editor of the Chief Marketing Technologist blog, published this Q&A about opportunities in the online-marketing sector.  Thanks Scott for your…

Talking Financial Tech in Tel Aviv

On Oct. 30, Battery General Partner Itzik Parnafes took part in a panel discussion about trends in financial technology at the annual Ernst & Young…

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From Mad Men to Math Men: Battery’s Marketing-Tech Thesis

The following is a re-print of an interview recently conducted between Scott Brinker, founder of the Chief Marketing Technologist blog, and Neeraj Agrawal, a Battery…


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A Modest Proposal: Merge the Yankees and Red Sox (In Tech, That Is)

What is it that makes people so quick to pit New York against Boston—in sports, politics and, lately, technology?

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