About Powered

Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Hockey Stick

A collection of insights related to sales and marketing as entrepreneurs strive to post “hockey-stick” growth.

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Humans and Computers Will Come Together for “Middle Work”

Jon Evans’ post “Welcome To Extremistan! Check Your Career At The Door” on TechCrunch warns of mass penury for this generation and the next as the…


NewFunnel

Don’t Miss the Boat on B2B, Behavioral Data

We’ve all heard the buzz about how marketers are finally starting to apply “big data” in earnest to guide their outreach strategies. Some even predicted that 2014…

PR Lessons: The Power of a Good Story, and Professional Help

Many startup companies struggle with PR—how much time to devote to it, how much money to spend on it and how to determine return on…

StellaPhoto

Stop the Presses: How One Tech Start-Up Answered the Call of Content Marketing

How does a growing tech start-up play the current, red-hot “content-marketing” trend? If you’re StellaService, you go native—and set up your own newsroom.

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Adaptive vs. Responsive Web Design: Which One is Right for Your Business?

Given the rise of mobile Web browsing, the practice of maintaining multiple versions of a website, under multiple URLs, to serve people using various mobile…

Video: Sam Shank on High-Supply Marketplaces and the Power of Three

In the second half of Jeff Lu’s interview with HotelTonight Co-Founder and CEO Sam Shank, Shank discusses the mechanics of HotelTonight’s high-supply marketplace and how…

JonathaniphoneGraphic

What Your Smartphone Says About You

Do you prefer wine or beer?  Just show us your smartphone, and we’ll probably know the answer. Consider yourself religious, or not? Blue collar or…

6Sense, Duetto Sweep DataBeat Awards

Two Battery Ventures companies–predictive-analytics engine 6Sense Inc. and Duetto, a SaaS-based, revenue-strategy company for the travel and hospitality industry–swept the DataBeat Innovation Showdown awards during the…

A View from the Boardroom: Reducing Churn and Focusing on Customer Success

Last week, Battery Ventures General Partner Roger Lee joined Ajay Agrawal of Bain Capital and Harrison Miller of Summit Partners for a keynote panel at…

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