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Powered by Battery is a web site for entrepreneurs searching for ideas, insights and introductions to help them grow their businesses. The site contains content from team members at Battery Ventures as well as our family of companies. For more information or to contribute, contact becky@battery.com.

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Software Entrepreneur’s Playbook: Big Data Meets HR

Big data has permeated almost all aspects of the enterprise today—from sales and marketing to product management to back-end IT. Now, the smartest companies are…

What 2015 Has In Store For Native Ads, TV And Email Marketing

Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology — whether that’s leveraging Facebook’s newest features, segmenting customers with even more…


Santa Big Data

The Online Retailer’s Christmas Wish List: More Data, More Analytics, More Bandwidth

The turkey leftovers are long gone and the holiday shopping season is moving into crunch mode. And though Thanksgiving-weekend retail sales were a little disappointing,…


Smart People on Ice: Raj Patel, Part Two–Powering Pinterest

In the second half of Alex Benik’s “Smart People on Ice” interview with Raj Patel, Raj gives a behind-the-scenes look at technology powering Pinterest. Founded in 2010,…

Why Investing in “Best Places to Work” is Good for More than Morale

Do happy employees make for happy stock returns? In the case of the firms honored in Glassdoor’s most recent “Best Places to Work” list, that…


Why We Replaced (In)Human Resources With Employee Experience

Nitro Software COO Gina O’Reilly with company CEO Sam Chandler. Fairly or unfairly, ‘traditional’ human resources conjures images of problems, paperwork, and processes with an unhealthy…

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