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All posts by Rebecca Buckman

Rebecca is Battery's vice president of communications and content.

PR Lessons: The Power of a Good Story, and Professional Help

Many startup companies struggle with PR—how much time to devote to it, how much money to spend on it and how to determine return on…

StellaPhoto

Stop the Presses: How One Tech Start-Up Answered the Call of Content Marketing

How does a growing tech start-up play the current, red-hot “content-marketing” trend? If you’re StellaService, you go native—and set up your own newsroom.

Smart People on Ice: Adam Jacob, the Dalai Lama of DevOps

Today we debut a new video feature on Powered by Battery called “Smart People on Ice”. The phrase is a line from the 1985 movie Real Genius,…


Buyout Power, with Bikes: CEOs Discuss M&A, Europe, Debt at Offsite

This week, nine top executives from Battery’s buyout portfolio gathered in Boulder, Colo. for a two-day retreat focused on cultivating best practices in today’s somewhat…

Video: Sam Shank on High-Supply Marketplaces and the Power of Three

In the second half of Jeff Lu’s interview with HotelTonight Co-Founder and CEO Sam Shank, Shank discusses the mechanics of HotelTonight’s high-supply marketplace and how…

Secrets of the Code Conference

  Entrepreneur’s dream: Animoto’s Brad Jefferson with Walt Mossberg One of the perennial marketing conundrums facing start-up CEOs is picking the best industry conferences to…


We missed the tablet. We missed that transition . . . We have to move where the market's moving.

Intel CEO Brian Krzanich, at the Code Conference, May 28, 2014

We see folks at traditional computing companies, and we can’t even have the same conversation anymore . . . They’re just not learning what we do about power and software when we get past one million servers.

David Campbell, CTO, Server & Tools, Microsoft, in the New York Times, June 11, 2014

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