Pursway
Overview
Pursway (previously known as Datanetis) empowers consumer-facing organizations to close the gap between how they market and how people buy. The Pursway patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers’ purchasing decisions. Using the Pursway solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5–10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.
Pursway is led by a team with an innovative track record in large scale data mining, advanced algorithmic development, social network analytics, and consumer marketing disciplines.
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