
Freshpoint has developed novel Time Temperature Indicator technology that allows the use of a smart “use by” date on item level. The indicator takes into consideration the actual temperature conditions in which the item was kept and shortens or extends the product's life in accordance with these conditions and displays to the consumer in a simple visual manner based on color changes. The company has signed an exclusive global agreement with global leader Ciba Specialty Chemicals and is introducing the product, branded as OnVu, globally. Freshpoint has R&D centers in Israel and Germany.