Case Study: Consona (formerly Made2Manage)

• View by Sector
• View by Stage
• View by Location
• View Alphabetically
• Case Studies
  • HNC
  • LIFFE
  • Consona
  • Nova Holdings
  • Vastera

Take-Private Leads to High Growth

 

Situation

• M2M sold ERP software for small to medium-sized manufacturers
• Trapped between Wall Street’s need for growth and a stagnant market, became an underperforming orphan
• Structured transaction with a 1:1 equity:debt ratio

The Battery Difference

• Re-oriented business from growth at-all-cost to profitability
• Installed former Battery Executive-In-Residence as CEO, recruited new VP Sales & Marketing
• Significantly rationalized expense base, kept customer-facing personnel intact
• Refocused resources from new customer acquisition to maintaining and cross-selling to large installed customer base

Result

• After successful restructuring of M2M, turned to growth by acquisition
• Completed 8 acquisitions to date, including CRM vendor Onyx Software
• Quadrupled revenue
• Strong financial performance with 30% EBITDA margins
• Renamed company Consona Corporation

 

www.consona.com

 

© Copyright 2008 Battery Ventures. All rights reserved.