Jonathan has joined Battery as an Executive-in-Residence (EIR) in its Menlo Park office. Previously CMO at Shoedazzle and SVP at Proflowers, he brings more than 14 years of marketing and customer acquisition expertise to help the firm’s early and growth stage portfolio companies drive revenue via efficient and effective marketing programs. In his previous positions, Sills used his particular expertise in data-driven marketing to impact the bottom line. His areas of specialty span earned and paid media, customer retention, consumer insight, and analytics.
Sills brings deep background in consumer-facing marketing and with that, strong conviction that many of the same principles and practices can be readily applied in the B2B world. He cites a number of growth companies such as Vistaprint, Constant Contact and Square, who are marketing to the small and medium business segments and successfully applying B2C concepts to fill their prospect funnels and optimize their websites. Sills believes this trend will continue to reach deeper into the enterprise segment. In a world with more choice, fragmentation and distraction than ever before, he also feels the slow build of traditional sales cycles and processes is becoming less relevant than capitalizing on potential customer interest and response during shorter bursts of engagement.