Jonathan is an executive in residence in Battery’s Menlo Park office. He serves as an in-house marketing expert and advisor to some of Battery’s fast-growing portfolio companies in both consumer and enterprise markets. Previously the chief marketing officer at Shoedazzle and a senior vice president at Proflowers, Jonathan brings more than 15 years of marketing and customer acquisition expertise to this role. His areas of specialty span earned and paid media, customer retention, consumer insight and analytics.
Jonathan has a deep background in consumer-facing marketing and, with that, a strong conviction that many consumer-tech principles and practices can be readily applied in the B2B world. He believes this trend will continue to reach deeper into the enterprise segment. In a world with more choice, fragmentation and distraction than ever before, he also feels the slow build of traditional sales cycles and processes is becoming less relevant, and companies need to capitalize on potential customer interest and response during shorter bursts of interaction and engagement.
Jonathan holds a BS degree in engineering & management systems from Princeton University and a master’s in history from Oxford University.