Aarthi Ramamurthy •
Aarthi is an EIR in Battery’s Menlo Park office, working alongside the firm’s Consumer team to help identify and create new e-commerce opportunities, in particular where Big Data can be applied to consumer applications. She was most recently Co-Founder and the Head of Product of the e-commerce site True&Co, which launched at the AllThingsD conference in 2012, and has been covered in The New York Times, Forbes, The Today Show and other mainstream media. Prior to True&Co, Aarthi held key product positions at both Netflix and Microsoft. Aarthi was also the co-creator of Bubblegum, a photo-sharing application that was voted one of the top 15 mobile apps of 2011.