Digital Dollars & Sense: Monetizing Local

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Digital Dollars & Sense: Monetizing Local

On June 23rd, we assembled a panel of thought-leading founders and CEOs from Foursquare, CityGridMedia, Groupon and Yext, and an audience of 200 NYC digital media executives to explore the topic of Monetizing Local: What are the keys to building and maintaining a local community of consumers? What local revenue models hold real promise? Can local scale?

View the entire video below, or jump to a specific section:

Introductions	Traffic Acquisition & Retention Strategies
Evolution of Local Business Models	Incumbent Players & The Competitive Landscape
Merchants, Self Service & Performance Marketing	Audience Q&A on the Chicken/Egg Problem, Naming a Company, Leveraging the Social Graph

 

Full video:

The panelists:

Evan Cohen
GM, Foursquare

Jay Herratti
CEO, CityGrid Media

Howard Lerman
Chairman, Co-Founder & CEO, Yext

Andrew Mason
Founder & CEO, Groupon

Moderator:
Roger Lee
General Partner, Battery Ventures

 

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