Battery Ventures: Portfolio News

Digital Dollars & Sense: Behavioral Targeting

On November 19th, we gathered a panel of industry thought-leaders and a group of executives in the digital media universe to debate the promise and pitfalls of behavioral targeting: What exactly is it? Does it even work? Is it an invasion of privacy? Who owns the data? Does the technology exist to use behavioral targeting effectively?

View the entire video below, or jump to a specific section:

Introductions	Privacy: Who owns the Data? Can the industry self-regulate?
How do you define BT? What data is valuable?	Who will the winners and losers be?
What should you pay for the data? Are premium advertisers dead?	Audience questions & panel predictions

Full video:

The panelists:

Joe Apprendi
CEO, Collective

Matthew Greitzer
Vice President and Head of ATOM Systems, Razorfish

Jules Polonetsky
Co-Chair and Director, Future of Privacy Forum

Omar Tawakol
CEO, BlueKai

Moderator:
Satya Patel
Battery Ventures

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