Software entrepreneur playbook–big data meets HR
USA Today--Big data has permeated almost all aspects of the enterprise today — from sales and marketing to product management to back-end IT. Now, the smartest companies are using big data to help fuel next-generation HR operations.
What 2015 Has In Store For Native Ads, TV And Email
TechCrunch--Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology — whether that’s leveraging Facebook’s newest features, segmenting customers with even more granularity or finding a new platform for viral distribution before the rest of the business world takes notice.
Venture Capital: Sand Hill Road Rules the Valley
Bloomberg Businessweek--Sand Hill Road in Menlo Park, Calif., is synonymous with venture capital in the way Washington’s K Street is with the lobbying industry. Since Kleiner Perkins Caufield & Byers became the first to hang its shingle in 1972, more than 20 other VC firms have set up headquarters there. Almost every prominent Silicon Valley company has received early-stage backing from one or more VCs on Sand Hill Road.
Woz Rejoins Flash-Memory Pioneers at New Startup
Wall Street Journal--The founders of Fusion-io, one of the first companies to bring flash memory chips to the data center, have a new company called Primary Data — and Apple co-founder Steve Wozniak has jumped aboard.
Ad Optimization Startup Boost Media Raises $19M More
TechCrunch--Boost Media announced earlier today that it has raised $19 million in Series C funding.
The company allows advertisers to find the best version of their search ad — it tests variants created by a network of freelance copywriters and designers, identifies the versions with the most clicks or highest conversion rates, then promotes them in a broader campaign.
Veradocs Will Make Cloud Files Vanish if They Fall Into the Wrong Hands
Wall Street Journal--Cloud apps like Box and Dropbox make it easy for anyone to store and share documents. But they create worries for corporate IT departments, whose job is to prevent sensitive information from being leaked. Veradocs Inc. emerged Tuesday with $14 million in funding and a way to tackle the data leakage problem without forcing customers to shut cloud apps down.
Lost Key? Copies From the Cloud
New York Times--When Greg Marsh moved to New York three years ago, he discovered that his girlfriend often lost her keys and he had to spend hundreds of dollars changing the locks on their apartment. So Mr. Marsh founded KeyMe, a service that lets customers store digital copies of their keys, order them from a computer or iPhone and have them sent to their home or office.
6 questions with the most active VC in marketing tech
Chief Marketing Technologist Blog--Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too.
Nitro Gets $15 Million In Series B From Battery Ventures
TechCrunch--Cloud document editing company Nitro just got $15 million from Battery Ventures. Nitro previously raised two undisclosed rounds from Australian venture capital firm Starfish Ventures, bringing the total up to $21.6 million now.
Businesses remain on Apple Pay sidelines
Los Angeles Times--For years, the big question facing mobile payment systems was whether enough shoppers would use them. Turns out, they will. IPhone 6 users rushed to register more than 1 million credit cards on Apple Pay in the first 72 hours last week, making it the most widely used contactless payment system available.
HubSpot’s shares soar on first trading day
Boston Herald--Shares of Cambridge-based software company HubSpot shot up on their first day of trading yesterday, marking the third successful initial public offering for a Boston tech company in the past three weeks.
Battery Ventures buys 142 year-old testing equipment maker
Fortune--Battery Ventures is best-known for backing early-stage tech startups, but the bi-coastal firm also has a vibrant buyout practice that focuses on more established companies. But perhaps none quite so mature as James Heal, a 142 year-old UK company that designs and manufactures test instrumentation and test equipment for the textile and garment industry.
Fastly Raises $40M to Make the Web Go Woosh
Forbes--Speed. When it comes to the Internet, we have an insatiable desire for it. The number of people who claim that they're happy with the speed of their Internet and don't want faster pipes is pretty much zero.
What bubble? Legacy tech gets shut out
CNBC.com--Lost in all the chatter about the inflating tech bubble is an important detail: Most of technology's most notable names aren't participating. For the incumbents selling into the enterprise, the picture is downright bleak.
Inter-City Travel App GoEuro Raises $27 Million Funding Round
Wall Street Journal--GoEuro Corp., a Berlin-based online travel start-up, has closed a $27 million investment round. GoEuro’s platform lets users plan and compare travel routes between European cities by bus, train, or plane. Each option comes with trip details and costs, including transit times to and from airports.