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Software entrepreneur playbook–big data meets HR

USA Today--Big data has permeated almost all aspects of the enterprise today — from sales and marketing to product management to back-end IT. Now, the smartest companies are using big data to help fuel next-generation HR operations.

Enterprise software in 2015: Bubbles, Box and Kim Jong-un

Fortune--Some enterprise software valuations may soften in 2015, but there’s still good reason to be bullish on the sector.

What 2015 Has In Store For Native Ads, TV And Email

TechCrunch--Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology — whether that’s leveraging Facebook’s newest features, segmenting customers with even more granularity or finding a new platform for viral distribution before the rest of the business world takes notice.

On Deck Jumps in Debut After $200 Million IPO of Web Lender

Bloomberg--On Deck Capital Inc., a Web-based lending platform for small businesses, surged in its trading debut after raising $200 million in an initial public offering.

OnDeck Jumps More than 30% In First Day Of Trading

Forbes--Less than a week after Lending Club's 60% pop in its public trading debut, investor appetite for marketplace lenders remains strong: OnDeck Capital, an online service providing small business loans, jumped more than 30% in its own market debut Wednesday morning.

Women are changing the face of venture capital. Here’s how — and why it matters

The Business Journals--When venture capitalist Chelsea Stoner first met entrepreneur Heidi Jannenga, she was excited — "really, really excited," she said.

The Online Retailer’s Christmas Wish List: More Data, More Analytics, More Bandwidth

Forbes--The turkey leftovers are long gone and the holiday shopping season is moving into crunch mode. And though Thanksgiving-weekend retail sales were a little disappointing, I’m more intrigued by—and upbeat about—an emerging, high-tech aspect of this annual winter spending orgy: the smart use of big data.

After Three Years, Battery Selling Gas Detection Business to Tyco for $329.5M

LBO Wire--A bet back in 2010 that heightened emphasis on industrial safety and would create investment opportunities for Battery Ventures has paid off sooner than expected for the firm.

Announcing This Year’s 50 on Fire Winners

BostInno--Congratulations to these incendiary companies and individuals.

Venture Capital: Sand Hill Road Rules the Valley

Bloomberg Businessweek--Sand Hill Road in Menlo Park, Calif., is synonymous with venture capital in the way Washington’s K Street is with the lobbying industry. Since Kleiner Perkins Caufield & Byers became the first to hang its shingle in 1972, more than 20 other VC firms have set up headquarters there. Almost every prominent Silicon Valley company has received early-stage backing from one or more VCs on Sand Hill Road.

Woz Rejoins Flash-Memory Pioneers at New Startup

Wall Street Journal--The founders of Fusion-io, one of the first companies to bring flash memory chips to the data center, have a new company called Primary Data — and Apple co-founder Steve Wozniak has jumped aboard.

Ad Optimization Startup Boost Media Raises $19M More

TechCrunch--Boost Media announced earlier today that it has raised $19 million in Series C funding. The company allows advertisers to find the best version of their search ad — it tests variants created by a network of freelance copywriters and designers, identifies the versions with the most clicks or highest conversion rates, then promotes them in a broader campaign.

Veradocs Will Make Cloud Files Vanish if They Fall Into the Wrong Hands

Wall Street Journal--Cloud apps like Box and Dropbox make it easy for anyone to store and share documents. But they create worries for corporate IT departments, whose job is to prevent sensitive information from being leaked. Veradocs Inc. emerged Tuesday with $14 million in funding and a way to tackle the data leakage problem without forcing customers to shut cloud apps down.

Lost Key? Copies From the Cloud

New York Times--When Greg Marsh moved to New York three years ago, he discovered that his girlfriend often lost her keys and he had to spend hundreds of dollars changing the locks on their apartment. So Mr. Marsh founded KeyMe, a service that lets customers store digital copies of their keys, order them from a computer or iPhone and have them sent to their home or office.

6 questions with the most active VC in marketing tech

Chief Marketing Technologist Blog--Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too.

Stratoscale scores $32M from Intel and others to converge your hardware

Gigaom--Stratoscale, which builds software that it says will morph standard servers into converged data center appliances, now has $32 million in new Series B funding.

Nitro Gets $15 Million In Series B From Battery Ventures

TechCrunch--Cloud document editing company Nitro just got $15 million from Battery Ventures. Nitro previously raised two undisclosed rounds from Australian venture capital firm Starfish Ventures, bringing the total up to $21.6 million now.

Businesses remain on Apple Pay sidelines

Los Angeles Times--For years, the big question facing mobile payment systems was whether enough shoppers would use them. Turns out, they will. IPhone 6 users rushed to register more than 1 million credit cards on Apple Pay in the first 72 hours last week, making it the most widely used contactless payment system available.

5 San Francisco Companies Disrupting Entire Industries

Inc.--I don't buy hotel rooms in advance anymore. I don't drive my own car. There's just no need. Technology has disrupted those industries and more is on the way.

Weekend Read: Merge the Yankees and Red Sox (in Tech, That Is)

Wall Street Journal--What is it that makes people so quick to pit New York against Boston — in sports, politics and, lately, technology?

Battery Ventures taps software veteran for private-equity business

Reuters--Boston-based Battery Ventures said it hired software executive Russell Fleischer as a partner for its private-equity business amid a buyout environment that offers rich returns but hard-to-find deals.

HubSpot’s shares soar on first trading day

Boston Herald--Shares of Cambridge-based software company HubSpot shot up on their first day of trading yesterday, marking the third successful initial public offering for a Boston tech company in the past three weeks.

Making Event Data The Language Of Business Intelligence, Interana Emerges From Stealth

TechCrunch--Interana, the stealthy startup founded by a who’s-who of programmers behind the new architecture of today’s brightest tech businesses, is taking the covers off its technology to turn event data into the lingua franca of business intelligence.

Battery Ventures buys 142 year-old testing equipment maker

Fortune--Battery Ventures is best-known for backing early-stage tech startups, but the bi-coastal firm also has a vibrant buyout practice that focuses on more established companies. But perhaps none quite so mature as James Heal, a 142 year-old UK company that designs and manufactures test instrumentation and test equipment for the textile and garment industry.

In Silicon Valley, Awe, Dread and Hope for Alibaba

Wall Street Journal--Silicon Valley, the center of the U.S. tech industry, watched the Alibaba IPO with a mix of anticipation, awe and dread.

Fastly Raises $40M to Make the Web Go Woosh

Forbes--Speed. When it comes to the Internet, we have an insatiable desire for it. The number of people who claim that they're happy with the speed of their Internet and don't want faster pipes is pretty much zero.    

What bubble? Legacy tech gets shut out

CNBC.com--Lost in all the chatter about the inflating tech bubble is an important detail: Most of technology's most notable names aren't participating. For the incumbents selling into the enterprise, the picture is downright bleak.    

Israeli Cyber Startup LightCyber in $10 Million Funding Round

Wall Street Journal--Light Cyber Ltd., an Israeli based cyber-security start-up, has raised $10 million in a new funding round led by Battery Ventures.

No One Tweets Like the Japanese, and That Was a Huge Problem for Twitter

Wired--Twitter engineer Mazdak Hashemi says the Japanese tweet like no one else on earth.

Inter-City Travel App GoEuro Raises $27 Million Funding Round

Wall Street Journal--GoEuro Corp., a Berlin-based online travel start-up, has closed a $27 million investment round. GoEuro’s platform lets users plan and compare travel routes between European cities by bus, train, or plane. Each option comes with trip details and costs, including transit times to and from airports.